MarketFully, the global leader in InContent Marketing™, has acquired The Social Element, a global social media agency specializing in strategy, social-first creative, fan engagement, and brand protection for some of the world’s largest brands.
This acquisition marks a major milestone in MarketFully’s expansion into multilingual and multicultural social engagement, extending the platform beyond web content to support brand-building across all digital channels.
“With The Social Element’s expertise, we can now help brands create and manage global social media experiences that are in-language, in-culture, and in-market,” said Evan Kramer, CEO of MarketFully. “It’s a significant step toward our vision of supporting authentic audience engagement worldwide.”
Founded by Tamara Littleton, The Social Element brings deep experience in community management, creative content, and influencer programs that help brands foster meaningful online connections.
“This partnership enables us to accelerate our mission and bring even more value to global brands,” said Littleton. “We’re excited to join MarketFully and shape the next chapter of multilingual digital engagement.”
This follows MarketFully’s continued investment in multilingual content and technology capabilities, positioning the company as the first purpose-built platform for InContent Marketing across languages, cultures, and digital touchpoints.
“The Social Element brings the kind of expertise that drives long-term category leadership,” said Richard Erickson, Partner at Lightview Capital.
For more details, read the full announcement here.