NEW YORK (PRWEB) JANUARY 17, 2019
Lightview Capital (“Lightview”) has announced a significant investment in Educational Measures LLC (“Educational Measures,” or “the Company”), a leading provider of live event technology focused on audience engagement and associated data and analytics.
Headquartered in Denver, CO, Educational Measures leverages an advanced second screen technology platform that enhances attendee engagement and delivers powerful data-driven insight and analytics, increasing repeat attendees, referrals, and improving client relationships. Its proprietary product (“Array™”) is an interactive technology platform that continuously engages attendees and collects valuable data on their interaction with the presenters and their content. The Company has a notable presence in the continuing medical education, life sciences, and financial services sectors, among others.
“For nearly 15 years, Educational Measures has provided audience engagement technology to a high profile customer base,” said Founder & CEO, Marc Crawford. “We view our partnership with Lightview as the start of an exciting chapter for Educational Measures to continue its path of being the technology partner of choice for companies ready to make leaps in enhancing their audience engagement during live meetings.”
Conor Mullett, Managing Director at Lightview, noted “Live event technology is a $9 billion U.S. market and expanding as event producers increase their technology spend. Given its strong presence in the healthcare sector, the Company is poised for growth with increasing continuing medical education participant interactions and number of pharmaceutical drugs under development. We are excited to announce our investment in Educational Measures.”
Sam Elsaadi, Lightview’s Vice President, added, “In partnership with Marc and his senior leadership team, Lightview’s investment will be used to drive growth, both organically and through acquisition. We look forward to building the leading live event engagement technology platform.”
The investment in Educational Measures is consistent with Lightview’s strategy of investing in business services organizations that provide specialized domain expertise, have strong re-occurring revenue and can benefit from Lightview’s collaborative investment approach. Lightview’s investment partners for the transaction included Harbert Management Corporation and Resolute Capital Partners. Enterprise Bank & Trust provided a senior line of credit to the Company.
About Lightview Capital
Lightview Capital is a leading private equity firm investing exclusively in business services sectors across the lower middle market. Lightview is focused on providing its portfolio companies deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital’s approachable investment style combines deep operational and financial experience with an entrepreneurial spirit that delivers measurable results.
Headquartered in New Jersey and founded in 2012, Lightview Capital’s founders have successfully led direct investments in more than 20 companies over 75% of which have led to IPOs or strategic exists. Over the course of their combined 50+ years of experience, they have founded and managed both operating businesses and investment firms where they were instrumental in raising over $500 million from leading institutional investors.